The Data Room

Most businesses are still navigating this disconnect alone.

Here is what it costs:

Only 8% of companies report strong alignment between their creative and revenue functions.

Forrester Research, 2024

79% of marketing leads never convert into sales, most often due to a lack of connection between creative and revenue functions.

MarketingSherpa B2B Benchmark Report - widely cited across Hubspot, Marketo, and Salesforce research

Misalignment between creative and revenue functions cost businesses an estimated $1 trillion annually.

Forrester Research, 2024

60-70% of B2B content created is never used - in many cases because it was produced without a clear revenue outcome in mind.

SiriusDecisions Summit, 2013. Widely cited by Forrester Research and Content Marketing Institute

This statistic is over a decade old yet it is still widely cited as current because subsequent research has not contradicted it.

65% of sales and marketing professionals experience a lack of alignment between their organization’s leaders - even as 82% of C-level executives believe their teams are already in sync.

Forrester Research, 2024

Among B2B marketers who rate themselves as highly successful, 64% have a documented content strategy compared to just 40% across the industry overall. Strategy doesn’t guarantee success, but the absence of it appears consistently in businesses that aren’t getting the results they want.

Content Marketing Institute, B2B Content Marketing Budgets, Benchmarks, and Trends, 2023

What services do you offer?

We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

THE DISCONNECT - Scale and Prevalence

THE COST OF NOT SOLVING IT - Inaction Has a Price

THE RETURN ON SOLVING IT - What Alignment Actually Produces

CANADIAN INDUSTRY CONTEXT - Your Geography, Your Clients

ACADEMIC SOURCES - Peer Reviewed

How do I get started?

Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

What makes you different?

We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.