JOIN CREATIVE
WITH REVENUE AND
EVERYONE
WINS
Animated DOS-style terminal screen displaying a system boot sequence for One Ten West. Cyan text on dark navy background shows commands like “CD 110_WEST” and “RUN CORE_INIT.EXE” with a blinking cursor. The sequence reveals brand services, coordinates, and the tagline ‘Independence by Design’ before concluding with: “ONE TEN WEST: INITIALIZED.”
VIDEO TRANSCRIPT:
C:> CD 110_WEST
C:\110_WEST> RUN CORE_INIT.EXE/FORCE
[LOADING V.2026.03.26] . . . . . . [OK]
CHECKING_COORDINATES… 53.2783 N // 110.0050 W
CALIBRATING_BIAS… 4.5° OFF_CENTER
VERIFYING_FRICTION… [STATUS: FAVORABLE]
C:\110_WEST> DIR /SERVICES
SIGNAL_REVEAL.EXE
SIGNAL_STACK.BAT
EQUILIBRIUM_CAMPAIGN.DLL
INDEPENDENCE_BY_DESIGN.CONFIG
INPUT: CREATIVE_CAPITAL
OUTPUT: REVENUE_INFRASTRUCTURE
ONE TEN WEST: INITIALIZED.
C:\110_WEST> _
One Ten West helps join your creative vision and revenue infrastructure as one system, finally moving in the same direction.
Five years ago, a business with 1,000 followers could expect 100 to 150 of them to see each post organically. Today, that same business reaches 20 to 40 people per post on a good day.
Same followers. Same platform. Completely different landscape.
SOURCE: Hootsuite 2025, Sprout Social 2025, Socialinsider 2026.
THE POSSIBILITY
What becomes possible when both sides of your business are finally working together?
The possibility isn’t the same outcome for everyone. It is the best possible outcome for each specific business given what it already has. Budget and volume are inputs. Intention and alignment are multipliers. A business with modest resources and genuine alignment between story and system will consistently outperform a business with significant resources and no alignment.
Growth is not determined by budget or volume. It is determined by intention. The businesses that grow consistently are the ones where creative decisions and revenue goals are working from the same set of instructions.
The problem is that creative decisions and revenue goals are often given competing sets of instructions. This generates a communication problem, albeit an extremely common one. Awareness of this challenge is growing. The conversation is everywhere - yet the solution rarely is.
That is why most businesses are still navigating this disconnect without a clear framework for closing it.
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Conversion and customer retention rates improve by 36% respectively, and the likelihood of higher lifetime customer value increases by 38%. Creative and revenue alignment do not just improve one number; they impact the entire system.
Aberdeen Group Research - cited across Forrester and HubSpot alignment studies. Aberdeen original research from 2015, consistently supported by subsequent studies through 2024.
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Companies with alignment close deals at a 67% higher rate - not because they are selling harder, but because their creative is doing the qualifying work before the conversation begins.
Marketo Benchmark on Revenue Performance - cited consistently from 2012 through current Forrester alignment research.
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When creative and revenue functions are aligned, organizations generate 208% more revenue from their marketing efforts.
Marketo / Forrester Research - widely cited across multiple annual reports. Most recent Forrester confirmation was 2024.
Organizations with creative and revenue alignment close deals at a 67% higher rate and the highest performing among them report generating 208% more revenue from their marketing efforts.
SOURCE: Marketo benchmark research, confirmed independently by LinkedIn and Forrester Research. Most recent confirmation 2025-2026.
THIS IS WHAT WE DO
AND
WHY WE DO BOTH
The gap between creative vision and revenue reality is a near universal challenge.
Most businesses experience it.
Few have a name for it.
Fewer still have a system for closing it.
The most common scenario is two distinct sides of a business — creative and revenue — speaking different languages, operating on conflicting timelines, and measuring success differently. Yet both are expected to produce the same outcome within the same system, often working from two different sets of competing instructions.
Using a diagnostic process that identifies where the business ecosystem is fragmented, One Ten West guides clients through three phases — what is already working, what priority shifts will make a difference, and what action steps need to happen to move the whole system forward together. The work that follows is built on that foundation. Assumptions, trends, viral moments, and trying to be someone else’s business are left at the door.
While industries and their corresponding challenges may be different the diagnostic process is the same. We have applied this approach across arts and culture, trades and construction, health and wellness, community and not-for-profit, professional services, and transportation and logistics. The gap between creative and revenue does not discriminate by sector — and neither does the process for closing it.
The endgame we work toward for every client is independence by design. The goal of every engagement is a business operating with confidence and clarity in its own decision making — with or without us in the room. We build systems intended to keep working after we leave. This is not a limitation of what we offer. That is the whole point of it.
One Ten West is a hybrid, full-service performance creative studio — narrative-led and revenue-focused.
Want to understand the philosophy behind the work?
Ready to see what service offer fits you best?
Misalignment does not announce itself, and the business pays for it quietly. Not in a single crash but in margins that soften, costs that creep, and energy spent internally competing against each other that should be directed outward toward the market.
SOURCES: McKinsey and Company 2023, Brixon Group May 2025, Forrester Research 2026, Elements Brand Management 2026.
THE OFFER SUITE
There is an entry point for where your business is right now.
Every offer in this suite is designed around one question.
Find the question that sounds most like yours.
Where is the gap and what is it actually costing me?
A free diagnostic experience for anyone who knows something is off but keeps missing the mark on the right diagnosis.
How do I redirect my creative and revenue performance on my own terms and timeline - without handing the wheel to someone else?
A self-directed, multi-modal product that walks you through a creative and narrative methodology and helps you build a toolkit that couldn’t belong to any other business.
What is the one priority shift that will actually move the needle in the next 90 days?
A quarterly masterclass experience that treats the pause as the most strategic business decision for the uplevel.
How do I redirect my creative and revenue performance on my own terms and timeline - without handing the wheel to someone else?
A three month retainer engagement for the founder who has learned the hard way that some solutions are just the beginning of a longer invoice.
Not sure which one is the right fit?
Use this tool as a compass that meets you where you are and points you in a new direction.
Half of misaligned businesses report losing sales because of the creative / revenue gap. The ones that close the gap make faster, more confident decisions, and are better equipped for market uncertainty and disruption.
SOURCES: inBeat Agency 2025, Mobas Research November 2025.
Two tools. No pressure.
Both are yours to use freely.
(Free as in autonomy. Free as in no cost. Free as in no obligation.)
There is no consequence for investigating either direction, or changing your mind.
THE WAYPOINT
The Direction Match
For the visitor who needs orientation before a decision.
The Entry Point
For the visitor who is ready to find their entry point.
Organic reach on Instagram has dropped 18% year over year and Facebook views have declined 17% in the same timeframe. Most businesses responded by posting more, or by cross-posting across the platforms simultaneously. The algorithm penalizes both approaches.
What it rewards instead is engagement quality.
SOURCES: Socialinsider Social Media Benchmarks February 2026, Sprout Social 2026, DMX Marketing February 2026.
When creative and revenue share the same system, revenue compounds instead of resetting every quarter.
The businesses winning in 2026 committed to solving it.
The ones still waiting are still paying for it.
SOURCES: Later December 2025, Net Influencer 2025, Revenue Flywheel Research via Influencers Time February 2026
THE CLOSE
You made it here for a reason.
The next move, and the timing, are entirely yours.
If not today, that’s okay. We will be here when the time is right.
SOCIAL PROOF
The most honest case study we have is our own.
One Ten West originally launched as a social media management and content creation company in 2024. What began as a done-for-you service across a diverse range of Canadian business sectors revealed a repeating pattern. Businesses with emerging or micro online presence, all experiencing the same disconnect between their creative output and their revenue reality. That pattern became a methodology. That methodology became a pivot point that could not be ignored.
Beginning March 2026, One Ten West is repositioning as a performance creative studio within a 90 day window. From social media management to a human-first, narrative-led performance creative studio that recalibrates a company’s revenue stability infrastructure with an intentional creative presence. We are documenting this transition transparently as our own case study because we are confident in what the process produces. The diagnostic process, the creative and revenue methodology, and the commitment to organic growth that now define every client engagement are being pressure tested first, right here, right now. What you see being developed is our methodology applied with intention over urgency.
The problem we are addressing is well documented. Only 55% of small businesses have a documented social media strategy connecting their content to business outcomes and 54% of small businesses owners report that measuring ROI from their content remains an ongoing challenge (Gitnux Small Business Social Media Statistics Market Data Report, 2023 data updated in 2026). The gap between creative and revenue is not a niche problem, it is a majority experience.
The businesses that feel this gap most acutely are those operating with a newly emerging or micro online presence. This group represents the largest and most consistently under-served segment of the market. Since April 2024, Instagram has been actively shifting its algorithm to give smaller creators more reach than larger established accounts (Instagram/Meta public commitment April 2024, confirmed Socialinsider via Sprout Social and Swydo, 2026). In 2026, that shift is confirmed; follower count no longer guarantees reach but engagement quality does. Yet most businesses in this space are still navigating that reality without a system built for both sides simultaneously.
This is the market One Ten West exists to serve. The 1 to 10,000 follower operational sweet spot where potential is real, engagement is genuine, and the gap between creative and revenue is most worth closing. Not because we cannot work at scale. Because we know this market from the inside - and because we believe the businesses operating here deserve the same standard of strategic thinking as any enterprise with ten times the budget.